In 2024, the time-critical logistics industry progresses in its journey of transformation.
The new era we navigate, ‘Logistics 5.0’, consisting of digital innovation combined with resilience and sustainability, undoubtedly marks a new frontier for the supply chain industry, posing new operational challenges and customer demands. In this blog, we delve into the main topics in logistics this year, exploring the top five trends you need to keep an eye on.
1# Final-mile delivery revolution
According to Mordor Intelligence, the final-mile market in the European region is valued at €550 billion and is projected to reach €808 billion by 2028. In 2024, expectations for seamless delivery experiences are higher than ever. From autonomous vehicles to smart lockers and flexible pick-up points, businesses must explore diverse options to efficiently navigate the challenges of both urban and remote logistics and accommodate their dealers and engineers’ expectations. A robust yet flexible final-mile strategy is becoming a key differentiator in today’s competitive landscape.
2# Supply chain resilience takes the spotlight
86% of executives agree their company should invest more to identify, track and measure supply chain risk (PwC, 2023). The focus on building adaptable and responsive supply chains continues. A fine balance between lean operations and the ability to swiftly adapt to unforeseen challenges defines how resilient a supply chain can be. Technologies like real-time tracking and predictive analytics, along with a digitally skilled workforce, play pivotal roles in achieving a risk-proof strategy whilst making some room for scalability and growth.
3# Cost optimisation becomes imperative
The World Economic Forum (WEF) briefing reports 77% of economists surveyed expected businesses to optimise supply chains in 2023. One year after, efficiency and cost optimisation remain a big focus for logistics providers and their partners, leveraging technology to streamline operations whilst reducing costs. Automation, AI-driven demand forecasting, as well as smart warehousing management, contribute to more efficient logistics processes. Striking the right balance between cost-effectiveness and service quality is a key challenge that supply chain leaders are tackling head-on in 2024.
4# Control Tower Artificial Intelligence
According to Accenture, by using AI in supply chain management, businesses can improve their efficiency by 40%, and its rise in Control Tower application makes the difference in logistics management. It integrates data from different sources, providing a centralised and holistic view of the entire supply chain. This enables proactive decision-making, minimising disruptions and delivering actionable insights in real-time. As the technology matures, AI applied to Control Tower capabilities is set to become indispensable for enhancing visibility across extensive logistics networks.
5# Sustainability focus: reducing carbon emissions
Reducing carbon emissions remains a critical priority in 2024. To secure transport emissions reduction by 90% by 2050, the European Union has further strengthened its main policy for curbing greenhouse gas emissions, requiring industries and airlines to buy CO2 permits from 2024. Consequently, logistics companies are investing in green technologies, electric fleets, and sustainable practices to align with the objectives of the Paris Agreement. Now more than ever, customers favour eco-conscious service providers, making sustainability not just an ethical choice but also a strategic business imperative.
2024 time-critical logistics landscape is defined by technological innovations, operational resilience, and an increasing commitment to sustainability. Navigating these trends requires a proactive and strategic approach, to ensure that the delivered supply chain not only meets but exceeds the evolving expectations of customers and the industry.
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